The growing secularisation in the UK and in most of the western population has contributed to a  growing collective of individuals seeking a sense of true community while developing personal and collective meaning (roles previously upheld by religious institutions). This demand has resulted in the formation of groups, online and within society, functioning as a resource to engage with a sense of meaning, described as either spiritual feelings or aspects of self-improvement. Currently these practices are held over existing online social platforms, however the challenge remains whether these services provide an adequate experience for a growing number of urban  meaning seekers.

What if the centrality of the internet could be used to provide a greater sense of oneness to people who are seeking meaning, a space where people could express their meanings in life, a flexible platform for a spectrum of online spiritual, meditative, self-improvement groups to meet, discuss, practice and engage with local initiatives.